Abstract
We present our experience with creating an innovative product which lives up to the consumers' expectations while they do shopping on large-retail-space stores. Every day, there are instances of consumers searching desperately for a product and not finding them on the shelves. It appears unacceptable that a fruitless search forces the consumer to leave the store without purchasing; thus generating a loss for the store. To mitigate this problem, we have hit upon an idea to help the consumer to get one's bearings on stores. This observation led us to imagine a consumer orientation tool: "Borneo", which permits him to find articles easily and quickly. We have decided to call our terminal "Borneo", because this name is easy to remember and to pronounce.
