Abstract
Objectives:
-To develop the brand Ben & Jerry's the market of the ice cream in France
-To understand the values of the brand of Ben & Jerry's
-To diagnose the threats and the weak points of the brand of Ben & Jerry's
-To analyze the politics of management of the brand of Ben & Jerry's
-To establish a strategic approach (3 levels of decision)
-To propose strategic options for the future of the brand of Ben & Jerry's
Product Mission:
Make and sell the best ice cream using natural ingredients and business practices that
respect the environment.
Social Mission:
The company realizes that it plays an important role in society and proposes initiatives
to improve the quality life locally, nationally and internationally.
Economic Mission:
-To run the business in a sustainable manner and based financial growth, value added
for parties stakeholders and expand development potential employees.
-The interdependence of these three core values is essential to Ben & Jerry's.
