Semiology, Semiotics, Image, Language, Signs, Meaning, Communication, Ferdinand de Saussure, Charles Sanders Peirce, Roland Barthes, Semiosphere
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Abstract
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Abstract
Semiology is a European discipline that studies the interaction between image and language, particularly in advertisements, to understand the meaning and interpretation of signs.
Extract
[...] Semiology, a matter of image and language Language and image are the 2 materials on which semiology works. In the vast majority of our communication procedures, meaning comes from theinteraction between the image and the language. Notably in advertisements, an image without language means nothing and language without image means nothing either. 4. The specificity of the semiological gaze Semiotics/semiology appeared at the turn of the 20th century. But before that, there were already methods for reading signs, particularly images. [...]
[...] Semiology is therefore located in the semiosphere. There are 3 interpretive systems in semiology: [...]
[...] What is to Interpret? The semiotic method is based on two questionings: What messages? What channels? Interpretation is therefore a decomposition to understand and will focus on the question of meaning / social codes. The question of the code is a human reflex. For the image, it is particularly important to reason with the question of [...]
[...] Abstract : I can only grasp geometric forms. I don't know what is represented. We have to go read the author to grasp what he represents. Conceptual : The relation to reality is mediated by a concept. There is a concept that must be understood to understand what is represented. Indexical : Capacity to represent reality as it is, therefore photography. There is a trace of a moment of reality. The relationship to reality is undeniable here. However, the indexical photo is not true, it is part of the staging where assistants stage the photo. [...]
[...] 5. Reticence towards the semiological approach Is the interpretation of the message that we arrive at really in conformity with the intentions of its author? This criticism is legitimate. Or, the author's creation is like an iceberg. In every creation of a message, there is what relates to the author's intention (visible part). But in the creative process, there are many things that escape the author himself (hidden part). Finally, we can come to say that the receiver is co-author. [...]
