Tesco Plc. is the biggest retailer by sales in U.K (T.N. Sofres, 2012). Its market share has grown since 2010, 30.6 to 2012, 31.5, through 2011, 30.9 (Tesco, 2012). The company recorded revenues of £64,539 million during the financial year ended February 2012, an increase of 13.1 from 2010 (Tesco, 2012). The operating profit of the company has grown as well, £3,457 million in 2010 for £3,917 million in 2011 to reach £3,985 million in 2012, an increase of 15.3% from 2010 (Table 1, Appendix 9).
The net profit of £2,336 million in 2010 has reached £2,814 million in 2012, through £2,671 million in 2011, which represents an increase by 20% between 2010 and 2012 (Table 1, Appendix 9). Generally speaking, we can say that the trend of Tesco Plc. has increased from 2010, with a growth of the market share, a growth of the sales revenue, a growth operating profit and a growth of the net profit (Table 1, Appendix 9).
But are these data reflecting the reality? Indeed, a look on the cost of the sales, since 2010, £52,303 million to 2012, £ 59,278 million, shows us that the cost of sales has increased as well by 13.4, when the sale revenue has only increased by 13.1 (Table 1, Appendix 9).
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