Abstract
"Under Armour? is an American company founded by Kevin Plank a former University of Maryland football player in 1996. Initially, Kevin just wanted to make outfits that would allow athletes to be comfortable in their clothes during their practice sessions. Everything started with a plan to make a "Superior T-shirt?, that would kept the athletes in good comfort and avoid suffocation or any other discomfort during their workouts. "Under Armour? wanted to integrate innovation, technology and design in the process of designing casual and sportswear. This report is to throw more light on how the brand deals with all its financial aspects and also to analyze the financial situation of Under Armour in 2006 fiscal year.
