Abstract
The two companies, Burger King and McDonald's have been present in the fast food market since a long time. The turnover of Burger King represents US $2.234 billion and the one of McDonald's is US $22.79 billion, which permits us to see that the two companies are very important and powerful in the fast food market. The main and only part of their activities is to provide food goods to the customers. They are very well developed all around the world. Burger King has 11,000 employees all around the world and McDonald's has the larger number of 400,000 employees all around the world. These companies have the particularity to propose a different offer according to the country they are in. Indeed, they don't propose the same products all around the world and they try to adapt the products to the different hopes of the customers. For example, in India, McDonald's propose only fish and chicken products because the cow is a sacred animal in India so they cannot sell beef products to the Indians customers. Burger King provides tacos , burritos and other Latin food to the South American markets.
