Abstract
Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products. Respect: environment, consumers, suppliers & employees. Products were priced higher than mass-merchandised cosmetics, but more economically than exclusive brand names. Global marketing programs have been primarily created to support new product launches and seasonal events. Good PR by promoting social and environmental activism, the leading business idea of the company. And a founder who made herself extremely accessible and popular with the press.
