Corporate Entrepreneurship: The Steam Iron example

Abstract

As creator of a new innovation and more specifically a new steam iron that has different features from the standard industry, the creation of a dedicated company would be judicious. Indeed, the company would be named "Dupont Appliance Ltd", professional manufacturer specializing in providing a range of innovative electrical appliances. This new concept believes in innovative handy products like a compact steam iron, which can be useful to every businessperson while travelling for example.