The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine the potential customers with a small budget and willing to travel throughout France. After that, the report analyse of this target represent an important group in terms of potential customer's number, because we have to prevent the market from overloading. Then, the report will present you a competition estate; it considers the potential existence of competitors and their network. This analyse will allow us to choose a special network for our bus travel; we will exploit the lack of the current network on this market. Besides, Hexabus made a timetable for both the routes and has planned the working times for each driver. Thanks to that, it will be easier to determine the required number of drivers. Finally, the report is going to detail the financial part. It will determine if the company will rent or buy buses. For that, Hexabus will compare the traditional credit, the leasing and the financial hiring.
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