Abstract
To do this assignment I have chosen to take a case that I recently came across at my work. I currently work in a real-estate agency as a marketing manager. In my work, I am in charge of the marketing of the company and I am in charge of finding new partners for the company as well. For example, we must find real-estate developers who build new buildings in France, in order to sell their homes. This is an interesting negotiation case because there are several parameters to take in consideration for it. In the first part, I will present the 2 companies which are Propriétés Privées and Bouygues Immobilier. Then, I will describe the process of negotiation between the 2 companies. Propriétés Privées is a real estate agency of a new kind. Indeed, this agency does not possess a visible shop on the street, since it is present only on the Internet. The headquarter of the agency is situated at Basse-Goulaine, next to Nantes in France, but the agency is present throughout France by means of a network of agents who work for the agency from their respective homes.
