Abstract
The merger of Lever Brothers and Margarine Unie, two European companies, created the company Unilever which has become one of the major players in food, personal and home care market. Unilever competes with Procter & Gamble, owing to its 400 brands, in over 100 countries all around the world. In this document we will analyze how Unilever adapted itself and changed, over the last 25 years. Then we will try to understand how such a big firm, with a complex structure (a group separated into two entities, with PLC and NV), manages multiple brands in various countries.
