Abstract
This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness framework from Bartlett and Ghoshal, and various theories such as the psychic factor developed by Wiedersheim-Paul (reviewed by Johanson) and the Uppsala Model. It also provides some recommendation to improve Nestle Waters' strategy.
