Abstract
Ports Design Limited is a vertically integrated, international fashion company engaged in the design, manufacture and retail of high-end ladies and men's fashion garments and accessories. Ports global operations include North America and Asia. Ports demonstrates an ability to generate stable growth and to catch opportunities in order to keep its leading position in the chinese market. The diversification of its product are, Ports 1961, Ports International, and BMW, together with the strengthening of its retail distribution platform, which allows the group to face the coming of international luxury brands, such as LVMH and Gucci group. The fact that Ports wants to enter the European market is justified by the expansion plan of the corporation and would comply with it multi-brand portfolio objective.
