Abstract
China is emerging today as one of the major global economies thanks to its dynamic business activity and a large working population. China is known in the world for its various ceremonies and etiquette dating from the first emperors. It is necessary to understand the basic Chinese cultural, ethical and business values in order to conduct business successfully in this country. To understand the cultural profile of China we must analyse the key concepts and values of this culture, based on Confucianism, referred to as Guanxi, Mianxi, and Keqi by linking them to the dimensions of Geert Hofstede, Fons Trompenaars and Edward Hall. France is one of the largest Western European developed countries with the sixth-largest economy in the world. It is a nation known for its past with legacies dating from the Declaration of The Rights of Man and of The Citizen to the creation of the European Union. The country benefits from a wealth of landscape and identities influenced by centuries of cultural and historical amalgamation. France is a nation that experiences an immense pride in its history and unique culture in various domains like arts, literature or philosophy. Its cultural identity plays a crucial role in the business culture of the country, where appropriate conduct, mutual trust and understanding are very important.
