Abstract
The innovation that I have chosen to study is the car SMART. First, before explaining the reasons for this choice, I would like to delimit the word innovation. Indeed, what is the difference between invention and innovation? One can say that innovation is the successful exploitation of new ideas, but Baumol has a better definition of innovation that is: "the recognition of opportunities for profitable change and the pursuit of those opportunities all the way through to their adoption in practice". Innovation is the economical application of invention. Before analysing this innovation, it could be accurate to describe a SMART car. SMART is famous for being easy to be customized, indeed there are many colours available as well as accessorizes.
