Abstract
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to open a new winter Club Med village in Russia, on the highest mountain, Leprous, which is the highest peak of Europe. I want to come up with a hotel named “5 Tridents” which means high level of services.
In 2008, the Club Med launched the first (5 Trident) luxury space in Asia Pacific at its magnificent resort in the Maldives. All rooms being very luxurious, customers enjoy the classic activities existing in the other Club Med but at a higher grade.
This concept has been successful and I think it can be a good opportunity to try and extend this new method in one of the BRIC countries. It not a secret that these countries will become the largest economies of the world and that they know a new social phenomenon: the increase of billionaires.
The Club Med is still present in Brazil with 4 villages and concerning China and India, they are not the best place to go now. So to enter the BRIC, I think it is a good idea to target the Russian elite in order to take advantage of the increasing demand for luxurious and prestigious services in this country.
The Club Med was started in 1950 by the former Belgian water polo champion, Gérard Blitz, and the first village opened on the Spanish island of Mallorca. The number of village increased sharply under the direction of Gilbert Trigano from 1963 to 1993.
At the beginning, the Club Med was targeting singles and young couples but after the opening of the Mini Club in 1967, the Club became a destination for families.
