The corporate culture

Abstract

Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms are more effective, productive, efficient and active. In this paper, we'll see the identification of the corporate culture, its impact, its results and some examples that will illustrate the topic. The corporate culture is the group of rules of a company, the values and the signs shared by all the employees, and the common way to promote them, the ethics, procedures and atmosphere of an organization. The corporate culture is an essential process of managing an organization. Managers have to establish a beneficial corporate culture to run a business, with clear values and beliefs, successful business principles and operations, and an emphasis on human resources and customer satisfaction. The culture is the history and the daily of the organization; in this way, the company differs from the others.