Abstract
This pre-assignment aims at studying how a simple example attempts to set up a partnership or a venture in a different country that could be jeopardized by a lot of cultural differences. We have chosen to take the case of Israel, which is very different from the standard western countries with regard to the establishment of a business. We are going to see all cultural implications during the business process. If western managers have to set up partnerships or joint-ventures on long-term, they definitely have to understand cultural approaches. Otherwise, they will notice that something is not going well with their interlocutors and will spend a lot of money and time to solve cultural problems.
