Abstract
Nowadays, health issue has emerged as a topical issue owing to the particular problems related to obesity and overweight ; it is also gaining popularity due to its link to a new type of diet known as "junk food". Indeed, a healthy and balanced diet is the only way to combat this phenomenon that affects children in particular, especially in Great Britain. According to World Health Organisation (WHO), the world has much more overweight people than malnourished people. Food is an essential part of our lives and we can definitely adhere to the statement 'we are what we eat'.
To cope with this problem, governments have set up campaigns against obesity, and initiated awareness programs to encourage the consumption of fresh produce and healthy food. As a result, "Le Paradis du Fruit" knew how to exploit this opportunity by engaging in this market.
