Abstract
I have chosen the automobile area and I have studied this sector on the European market. It includes many products, cars of course, but also trucks and tractors. First, I have described the general features of this market- its size, the main manufacturers, countries that are the main producers, and what are the main issues. That is why I have written a short presentation. Then, I have identified what factors could influence constructors. To reach this goal, I have used several analysis models to understand the macro-environment. To better understand this environment I had to, of course read a lot of books, newspapers and articles on the web. Finally, I have analysed the major risks for this industry and have predicted how the future can be. Effectively I have written several scenarios and I have visualized the automobile's future.
