Abstract
In 2007, the Accor group created the Pullman brand, dedicated to business travel and events. The concept of the hotel in the airport is focused on the universe of businessmen in strong technological fields.
Before 2007, the airport was under the Sofitel brand and was called the Sofitel Brussels Airport. In 2007, the Accor group decided to transform Sofitel Brussels Airport into Pullman Brussels Airport in order to respond to the growing demand of business travelers. The hotel in the airport underwent numerous renovations to respond to the customers better. The interiors became more modern and state-of-the-art equipment and conference rooms were fitted out. The airport zone welcomes a lot of companies' offices and gives, of course, a quick access to the Brussels national airport. This ideal situation, especially adapted for business stays and meetings, is one of the most important strengths of the hotel. Unfortunately, this area is also being exploited by many other hotel groups. In fact, Pullman Brussels Airport is surrounded by 12 other hotels of which only 4 are part of the Accor group. This implies a strong competition that weakens the hotel activity.
Pullman Brussels Airport responds to all businessmens' needs. It has 125 comfortable rooms with internet access, TV and coffee machines, a convivial restaurant and bar. The external swimming pool, the jacuzzi, sauna and the fitness equipments offer to the guests the relaxation they are aiming for. Last but not least, the hotel has 10 meeting rooms that are totally flexible and that can be adapted to the events' needs.
Around 65 people are working at Pullman Brussels Airport. They are divided between the different departments: housekeeping, restaurant, bar, reception, reservations, set-ups, sales and banqueting. Even if each has a dedicated task, their functions are interdependent.
Suffering from the economical crisis and the growing competition, Pullman Brussels Airport's turnover has decreased in the last few years. Its turnover dropped from 7,040,726 euros in 2007 to 5,313,723 euros in 2009. The conference and event department is the department generating the most income just after the bedrooms reservation. This is the reason why the hotel managers grant a great importance to the maximization of the profits generated by this activity.
