Abstract
The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand Apple's history, which lead the company to becoming one of most famous brands. Apple Computer Inc. was founded by Steve Jobs and Steve Wozniak on April 1976. Their first computer called Apple I was built in their garage in California. It was the first personal computer to be combined with a keyboard and a monitor for display. They produced about two hundred units which were sold through word of mouth at $666.66 each. Initially, their goal was just to make applications available to the general public. The idea was to design a computer that everyone could use. Between 1977 and 1981, Apple II was a comfortable success. Subsequently, through the development of the computer industry, the company grew, and developed its vision. Their main objective now became to present the best products at the right time, and at a very competitive price. Apple now displays its presence on the high technology market, and boasts the reputation it deserves.
In 1981, Apple launched the Macintosh which was the most famous computer brand around the world for a long time. Its advertising, entitled ‘1984' and diffused for the Superbowl, is still one of the most famous commercials. From 1990 to 1998, the prices in the PC industry decreased constantly, and the competition became harder. At the same time, Microsoft launched Windows 95 which would soon crush Mac OS. However, Steve Jobs returned to direct the board and introduced new initiatives. The arrival of the iMac presented a restart for the company, and the Apple's fans community. In 2001, the iPod signaled the start of the diversification which continues with the iPhone, and the iPad. Apple continued to give up its computer hardware department, and has used the Intel CPU since 2005.
