Abstract
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city of New York. At the beginning, they were producing only four types of products: a moisturizing cream, a cream for hands, cleaning oil and a lotion for the skin. Two years later, they set up their first shop situated on the Fifth Avenue in New York.
In 1960, the company became international. Their activity abroad started in London in the Harrods department store. A year later, they opened a new subsidiary in Hong-Kong. Nowadays, Estée Lauder Companies is one of the world leaders in the production and sale of care products, make-up, perfumes and hair care products. The products of the company are sold in more than 140 countries and territories (eg: Hong Kong).
