Abstract
Philips developed new technologies in the 1950s and 1960s. By doing so, the company also wanted to convert these technologies into products while adapting, producing, and selling these products in different markets. During this period, most of the companies in the electrical products market were racing to diversify. Nonetheless, Philips decided to concentrate itself on its best. It made only light-bulbs.
Matsushita, started as a small electrical house-ware manufacturer in 1918, expanded rapidly and soon introduced a lot of new products. By the end of the century, Matsushita grew into a global performer with powerful brand names such as Panasonic, Quasar Technics, and JVC.
Matsushita implemented a "one product one division" structure. In addition to creating a small business environment, it generated internal competition and encouraged growth.
