Mompreneurship: Moroccan mompreneurs in the argan oil industry

Abstract

Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the business area. This case study of Moroccan mompreneurs from the rural area will show us how women can manage to orient the activities of her entrepreneurial experience to her family.