Abstract
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite important. Furthermore, this is a vast market with a huge population. Buying luxury products is really common trait in the culture of Asian people. There is a constant high consumption and attraction for luxury products. Asian consumers are really addicted to luxury brands. For example, some Japanese or Chinese people don't hesitate to spend more than the half their wage or to loan money just in order to buy handbags! In addition, China's taxes on revenues are lower and people spend less money for their accommodation.
