Abstract
The created product have to join the todays market and have to be anchored into fashion trends and especially women trends when you are working for Diamond Jewelry. That is why I choose to connect the actual phone market and the diamond jewelry. It is clear that today we see the emergence of specialized stores that sell cases, covers and protective cover for the cell phones. All of these stores target smartphones owners and this target is always in quest of the last gadget released. This trend has increased thanks to the expansion of the smartphone market: Today we can count 24.1 Million Smartphone in France, more than a third of the French population has a smartphone. There is no doubt that the smartphone market affects both the higher than average classes. Even the poorest classes have an interest in the smartphone.
On the other hand, the trend is clearly in the customization of our objects. It is a fact that we find in the field of textile, or furniture but also in the field of smartphone. For example, the latest phone from Apple is purchasable in 5 different colors, for more personalization. The smartphone's cover has two functions: to protect and customize. This is the market I would like to target.
