Abstract
Obesity is an excess body fat with health consequences like diabetes cardiac disease or cancer. It is the result of an imbalance between calorie intake and energy expenditure. People who have a chromosome 16 X 1 copy - 30 % more risky than none copy. People who have 2 copy x chromosome 16 - 70 % more risky to become obese than the others. 37000 Europeans white people own 2 copies,
Medicals: diabetes, heart disease, high blood pressure, reproduction complications, cholesterol, stroke, mobility limitations, some type of cancer
- Social/Psychologics: loneliness, depression; schizophrenia after surgery (by-pass), distortion, of itself image, mental and physically
- Financials : state expenses, family expenses, medical care and treatment or care all along a life, diet cost
Medias-centred: many ads about food broadcasted between kids shows are regulated by consumers association
In Business: it is become a marketing asset
