Consuming society, companies, children, marketers, advertizing, luring
This text is an extract from the essay "Consuming Kids" written in 2004 by Susan Linn. It deals with the consuming society in the United States of America, and more precisely the false needs created for the children. They are real targets for the commercial companies that manipulate them by luring them, and that's what the author denounces it through the text.
How does the author show that the consuming society is a danger for children, hindering the parents' role as educators?
In the first part, I will attempt to show that the consuming society is creating false needs and attracts children by advertisements, and then I will prove that this situation is disturbing for their parents who are finding it difficult to play their role.
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