What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...
How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?
Case study - 3 pages - Automotive marketing
Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....
SWOT Analysis and recommendations - General Motors
Case study - 3 pages - Automotive marketing
General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...
Renault's strategy
Case study - 4 pages - Automotive marketing
Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
SWOT Analysis - Stellantis
Case study - 4 pages - Automotive marketing
Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...
Pestel Analysis - Stellantis
Case study - 4 pages - Automotive marketing
The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...
SWOT Analysis - Volkswagen
Case study - 4 pages - Automotive marketing
Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...
Porter's Five Forces - Ford
Case study - 4 pages - Automotive marketing
Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...
Marketing Mix - Ford - publié le 30/06/2021
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
Marketing Mix - Tesla - publié le 19/05/2021
Case study - 4 pages - Automotive marketing
In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...
PESTEL Analysis - Tesla
Case study - 2 pages - Automotive marketing
Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the...
SWOT Analysis - Boeing
Case study - 5 pages - Automotive marketing
With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area,...
Transforming the Showroom Experience - Audi AG
Case study - 5 pages - Automotive marketing
In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...
SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...
The Consequences of the Dieselgate Scandal for the German Automobile Industry
Case study - 5 pages - Automotive marketing
This topic is of great relevance and importance for two major reasons : the automobile industry is Germany's strongest economical leverage, both on a national and international level; more important, this scandal came at a time of debate about the measures needed to fight climate change : the...
The German Automobile industry: case study
Case study - 23 pages - Automotive marketing
The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...
Strategic Marketing Management - Alfa Romeo 159
Case study - 5 pages - Automotive marketing
This pptx is a full analysis (more than 60 slides) of the failure of the Alfa Romeo 159 on the French market. It presents an external point of view and an internal one to come up with the SWOT. Then, the final part is regarding all the strategy implementation possible in order to make this car...
Marketing Mix Audi A3 - French/US Market
Case study - 4 pages - Automotive marketing
This document will present the Audi A3 and will analyse the 4P of the marketing mix of this car on the French Market and on the US market : Product, Place, Promotion, Price. In the last part, you can find a comparison of the marketing mix on this two different market and check if the difference...
Henry FORD - AN ENTREPRENEUR UNIQUE
Case study - 5 pages - Automotive marketing
Henry Ford (July 30, 1863 - April 7, 1947) was an inventor, philanthropist and successful American businessman. He founded of the Ford Motor Company and is credited with contributing to the creation of a middle class in American society. He was one of the first to apply assembly line...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Automotive marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Analysing Marketing company "Rent-a-car"
Case study - 7 pages - Automotive marketing
Enterprise Rent-a-car is the biggest car rental company in Northern America. It has over 5500 local branches in Canada, the US, Ireland, Great Britain and Germany and regulates around 600.000 cars worldwide. It offers car rentals to its customers for time periods from one day up to three months....
The strategy of Honda In Europe
Case study - 5 pages - Automotive marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
Launching a new wiper "Rbiclean"
Case study - 8 pages - Automotive marketing
A windshield wiper, also called a brush or a scraper consists in an apparatus in which the aim is to wipe the wet windshield in the front of a car during rain. It comprises of an electrical motor, functioning in an automatic way, due to a 'mobile arm' and is equipped with rubber...
Toyota's strategy and initiatives in Europe: the launch of the AYGO
Case study - 13 pages - Automotive marketing
Toyota Motor Corporation is one of the biggest car manufacturers in the world. From 2000 to 2005, the sales units have increased from 2.5 million to 7.97 million. With 35 percent of the total market capitalization in the automobile industry, the Japanese firm is becoming more than a serious...
BMW case study
Case study - 5 pages - Automotive marketing
BMW was founded in 1916. The company prospered during World War I as it used to manufacture aircraft engines for the Germans. It started as a small business which has now turned into one of the most famous car companies in the world. Before establishing any opinion about the company, it is...
