Alternative Offline Marketing Strategies
Course material - 6 pages - Digital & e-marketing
Discover the power of street marketing, guerrilla marketing, and tactical media in creating impactful offline marketing campaigns.
Service recovery in E-commerce
Course material - 17 pages - Digital & e-marketing
Service recovery has been found to play a significant role in customer satisfaction and customer loyalty intentions in the online context. Many studies have been conducted on how to manage recovery strategies after a service failures and how it impacts online customers' loyalty. Using the...
The e-economy: the end of traditional business?
Course material - 6 pages - Digital & e-marketing
With the development of media, particularly with the Internet, exchanges have been developing all over the world. It has been accentuated by the globalization that drives companies to intensify their exchanges at the international level. Slowly, new modes of trade have appeared, like the...
A revolution in supply chain management? The potential offered by e-business systems
Course material - 5 pages - Digital & e-marketing
An e-supply chain is the flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers. A supply chain also includes the organizations and processes that create and deliver products, information, and services to the end...
