Digitalization of a Real Estate Agency: Understanding the Scope of Digital Marketing
Thesis - 54 pages - Digital & e-marketing
This document provides an in-depth analysis of the digitalization of a real estate agency, exploring the scope of digital marketing, its challenges, and opportunities. From the development of websites to the creation of social networks, blog, newsletters, and mobile marketing, this document...
CV - Web Content Assessor
Resume - 1 pages - Digital & e-marketing
I am a motivated and professionally qualified student with a keen interest in the Internet and digital technologies. I am currently studying for a master's degree in business management at IES to strengthen my business and entrepreneurial skills.
Traffic Acquisition and Conversion Rate Part 1: Traffic Analysis
Case study - 8 pages - Digital & e-marketing
This document presents a comprehensive analysis of traffic on the website www.glassesandco.com, including page views, number of visitors, and the evolution of traffic in light of events and improvements made to the site. It also discusses traffic acquisition through social media advertising,...
Traffic Acquisition and Conversion Rate Analysis for vetandco
Case study - 3 pages - Digital & e-marketing
This document provides an in-depth analysis of the traffic acquisition and conversion rate for the e-commerce site vetandco, highlighting the evolution of traffic, effective and qualitative sources, customer acquisition cost, bounce rate, and conversion rate. The analysis aims to identify areas...
What extent does artificial intelligence enhance the personalisation of the customer experience and what are the limitations?
Litterature review - 7 pages - Digital & e-marketing
The combination of artificial intelligence, personalization, and UX are the strategic axis around which most of the current marketing strategies are spinning today. However, AI-Enabled Personalization is only as good as the sum of its parts, advanced technologies that work in concert to gather,...
The Future Consumer & Brand Application
Essay - 5 pages - Digital & e-marketing
Depending on its needs, preferences and lifestyles, the consumer can customize and parameterize the technological tools that surround him: tutorials, body management, immediate and visual communication, targeted information flow, or domestic robots ... all managed by a benevolent artificial...
Application for the Position of Business Developer
Template letter - 2 pages - Digital & e-marketing
This speculative application is perfect for someone who would like to work as a business developer in the field of fashion and luxury. It includes the example of a resume as well as a cover letter.
Application letter for the position of Community Manager
Cover letter - 2 pages - Digital & e-marketing
Having recently ended my Master of Arts in Fashion Studies in the Parsons School of Paris; I elected to apply for the post of Community Manager. It is a position that I feel very interested in, being coherent with both my studies and my previous relevant professional experiences.
Personal and Professional Assessment - Mobile Advertising at S4M
Internship report - 5 pages - Digital & e-marketing
During my time at S4M, as seen above, I had a wide and interesting range of missions that helped me enhance my set of skills and competencies. I will try to make a review of the competencies I developed at S4M. First, I learned a lot about the advertising industry. Indeed, my internship really...
Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased digital...
Social listening - Access and Collect web data: Enrich Post data
Presentation - 5 pages - Digital & e-marketing
This slideshow explains how to create an attractive post on social networks.
TikTok's E-commerce Push
Case study - 9 pages - Digital & e-marketing
TikTok has a new ecommerce platform and is looking to enter a new Asian market.
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
Health application project - Healthood
Case study - 4 pages - Digital & e-marketing
Setting up the project requires a needs analysis (financial cost, comparative table, market price, designer price, developer price). The communication plan (Facebook and kKckstarter) is then defined, and the project's stakeholders identified.
How Can a Smartphone Application Generate Money?
Presentation - 1 pages - Digital & e-marketing
NiteLife® is an application I would like to develop for a broad array of smartphone operative systems. The app would mainly be targeted towards tourists and allow them to find all the nighttime entertainment venues in a certain range, such as nightclubs, bars, exhibition halls and theaters.
Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Dissertation - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need given...
Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector
Text analysis - 3 pages - Digital & e-marketing
The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...
Green & Sustainable IT
Case study - 4 pages - Digital & e-marketing
Green computing, also known as green IT, has gained recognition and support from various stakeholders in the world, including governments, businesses, and consumers. Many governments around the world have implemented policies and regulations to encourage the adoption of green computing practices,...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?
Thesis - 28 pages - Digital & e-marketing
MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...
What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?
Case study - 4 pages - Digital & e-marketing
Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...
A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new content...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...
Digital marketing: start-ups that differentiate themselves
Case study - 3 pages - Digital & e-marketing
Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...
Understanding Digital Assets - Bitcoin, Blockchains, and Web 3.0
Case study - 4 pages - Digital & e-marketing
The Internet is a growing technology that keeps evolving. Moreover, there are more and more companies and new sites that are added to the Internet with programs and websites and this is why the way the Internet is used is changing, as people learn to adapt to new technologies. The era in which...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Thesis - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
Etude de cas Ford
Case study - 9 pages - Digital & e-marketing
Il s'agit d'une étude de cas sur FORD en anglais répondant aux questions suivantes : - In which industry do you think Ford's Smart Mobility business segment competes? Why? - How strong are the competitive forces confronting Ford in the global market for smart mobility? Do a five-...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...
Impact of digital marketing
Thesis - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
