Implementation of the Evian evolution Brumisateur in BRAZIL

Abstract

In 1997, Brazil's cosmetics and toiletries market reached sales of US$ 4.8 billion with a 14.6 % expansion to US$ 5.5 billion expected in 1998. Industry sources estimate that the sector should grow at 17 percent per year. The Brazilian consumers demand good quality products at reasonable price. Innovation in product development, offering cosmetics and toiletries once found only in international markets has a great potential in Brazil. Why we chose to launch our product in Brazil? Why we chose Evian and Biotherm?