Abstract
The research question of this seminar paper deals with marketing strategy and healthcare sector.
To pursue their activity and improve the patient experience, should private and public healthcare organizations integrate marketing in their strategy?
Studying marketing, which is beginning to affect healthcare organizations, allows for the interpretation and analysis of marketing from the economic sphere, which now applies to sectors, in particular the medical one which has not yet been influenced by this kind of strategy.
To answer the research question, I interviewed professionals in the medical industry.
I was able to observe and draw specified conclusions on the subject. First, marketing in healthcare organizations is not mainly aimed at driving competition in this sector. It is primarily used to refer patients, reduce costs and gain time, in a sector where the number of doctors dwindles. In addition, marketing is supplementing medicine and is expanding to fill some gaps that reside in this sector. Furthermore, health marketing will revolutionize the current state of affairs in order to allow the use of tools for the production, transmission, management and sharing of digitized information for the benefit of medical practices. Moreover, in the future, marketing applied in health sector will redraw the interaction between patient and practitioner.
