Abstract
I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats from local competition should IKEA take into account and how can these threats be counteracted? India has very cheap and readily available labor. It would thus be very profitable to hire local population in the company. For example, the total labor force is about 337 million people. Of these, 65% or more are engaged in agriculture, 4% in services, 3%in manufacturing and construction, and 3% in transport. The subsidiaries will be located in huge cities of India because a large share of the population engages in manufacturing. India has a large unemployment rate, so there will be no problems engaging labor.
