Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Abstract

In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same.
In the first part, we will define the concept of quality, in the second, we will analyse what is this concept of quality in France. Then, we will analyse the concept of quality in Japan. To finish, we will compare these differences and comment them according to the culture of each country and we will conclude.
I.The concept of quality
Quality is not an exact science but a complex and multiform concept, it evaluation is not easy and the consumer considers different elements according to the products and circumstances.Communication analyzes the factors which train the consumer rather than resort to the indicators to ensure itself of quality of the product or service. These factors can be the service, the brand, the design or name of the store…