Abstract
The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and inter-cultural diversity management. This has led to an increased appreciation by companies, that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviors of corporations, staff, and its customers. This essay is made up of three parts. The first one is the group work assignment that we have made on cultural issues in our company. The second one concerns the Saudi Arabia case study. This part will present how to do business in this fascinating country, managed by many rules. Then the last one is the case study of the Translational software developers Ltd. This will focus on the difficulties met by the company to manage its multicultural workforces. As a business consultant, I will give some advice on how to manage their employees and develop their stores all around the world.
