Beer market in Thaïland

Abstract

Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.

Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.