Abstract
What is International business?
“International business environment: with the rapid rate of the integration of markets in emerging economies with the rest of the world and with the ongoing attempts of privatization, liberalization and globalization, the subject matter of international business has been getting more acceptance even in developing countries.”
Why LVMH?
It is the world largest luxury retailer, it is a good example of international business because all the dimensions are taken in account.
Represents the most refined qualities of Western "Art de Vivre“
LVMH: synonymous with both elegance and creativity.
Five priorities:
-Be creative and innovate
-Aim for product excellence
-Bolster the image of our brands with passionate determination
-Act as entrepreneurs
-Strive to be the best in all we do
