Abstract
Poland is the sixth-largest country in Europe. After 15 years of courageous economic and political reforms, Poland has strengthened its position as one of the fastest growing countries of central and Eastern Europe. As a member of the EU, NATO and OECD, Poland is a trustworthy and reliable partner for international business. With wage rates among the lowest in the EU, excellent location and a sizeable market, Poland will continue to attract substantial new private investments over the next several years, and show sustained growth in consumer spending. In addition, Poland will likely continue receiving economic and moral support from Western Europe as well as Canada and the United States. The telecommunications market was completely liberalized in 2002. Since the beginning of the 90s, Poland's telecommunication market has developed very rapidly as one of the most dynamic markets in Central and Eastern Europe. Poland is targeted as a niche market for manufacturing mobile phones. In this case, we will show the strengths and the weaknesses of the Polish economy. Secondly, we will move on to the best strategies to enter this emerging market. The last part deals with the mobile market in Poland and offers expert advice to attain business success in that market for a company.
