Abstract
What is cross cultural analysis? Cross cultural analysis is defined as, 'The effort to determine to what extent the consumers of two or more nations are similar or different'. The research is to determine the extent to which consumers of two or more nations are similar in relation to specific consumptional behavior. In fact, I would say that on an international scale, it is the study led by marketers about the different behaviors of consumers concerning a product or a service, beyond the borders of their own country, beyond their culture.
