The Impact of Social Media on Startups Development
Thesis - 33 pages - Marketing theories
Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
The efficiency of sports sponsorship as a communication tool
Thesis - 14 pages - Marketing theories
My many researches related to the documents provided led to the realization of a literature review. The subject of sponsorship going back to former times, I could find a very rich documentation with sometimes very different points of view.
New consumers and new technologies : How to manage them through marketing inside malls ?
Thesis - 22 pages - Marketing theories
This thesis discusses the following questions : Who are the new consumer born with the digital area and how can you analyze them with new technologies? What are the new marketing tools for shopping centers to make them come, stay and buy ?
Strategic Marketing Plan for Caroll
Thesis - 20 pages - Marketing theories
Caroll wants to diversify its activities by investing in China. However, is it relevant? Even if China is one of the most dynamic and competitive market in the world, does Caroll have all the resources to invest in this “new land of opportunities”? Indeed, Chinese market is very...
The role of Marketing Research
Thesis - 5 pages - Marketing theories
To define and to understand marketing research it seems important to first explain what marketing is. Marketing is the foremost frame of mind and a group of techniques which allows organizations to improve their chances of success by making a correspondence between supply/products offered by the...
