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23 nov. 2003
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Blockbuster Entertainment Corporation

Essay - 7 pages - Medias&communication marketing

Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...