Strategic Intervention Plan for Addressing Substance Abuse in Skirbeck, Lincolnshire
Case study - 5 pages - Medias&communication marketing
The predominant health problem with the highest prevalence in the area is smoking among young people. Substance use, particularly tobacco smoking by young adolescents, turns out to be one of the most predominant health problems in Skirbeck, Lincolnshire, with a prevalence rate of 4.5% among those...
How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News
Book review - 4 pages - Medias&communication marketing
In today's dynamic environment, digitization has emerged as the basis of business transactions across the globe. The essay will further explore the dimensions underpinning the move towards digital transformation, their importance, and soft changes in culture that need to be adjusted to pave...
International Culture and Communications - Airbnb
Essay - 4 pages - Services marketing
Airbnb is a major company that has brought major changes to the hospitality industry. The idea of Airbnb emerged in San Francisco in 2007, and it has spread throughout the world within a short period of time. In the last decade, the Airbnb model has enabled the business to develop and grow...
SWOT analysis - "The Trinity Collection"
Sectorial analysis - 2 pages - Brand management
"The Trinity Collection" plans to be a unique player in the competitive cosmetics industry, where the Christian faith will be incorporated into beauty enhancement products. This management strategy involves the aspect of religion to the market, remembering to maintain a viable business'...
Tourist Attractions in the Caribbean
Case study - 3 pages - Tourism marketing
The Caribbean, an enchanting mosaic of islands scattered across the azure waters of the Caribbean Sea, is a premier tourist destination renowned for its breathtaking landscapes, rich cultural heritage, and diverse recreational offerings. This paradisiacal region, with its unique blend of natural...
BettaU(TM): Better your mind, better your health - Portfolio of Evidence (POE)
Case study - 10 pages - Marketing theories
Customers' needs are constantly changing. Regarding the bettaU™ application, an increase in demand for tailored support, an expansion of the age range, and the integration of mental health resources into students' current curriculum. Tailored support is when a business provides...
Digital innovation - Michelin
Case study - 5 pages - Digital & e-marketing
Michelin has adopted AI to improve its production, reduce costs, and offer a better customer experience. For example, the company has used AI to improve its tire production process, particularly by optimizing the lifespan of tire molds. Thanks to AI, Michelin was able to reduce tire production...
SWOT Analysis - Coca-Cola - published: 08/09/2024
Case study - 3 pages - Catering marketing
The Coca-Cola Company is a leading soft drink specialised American company. Currently selling products in more than 200 countries, the COCA-COLA company is mainly known for selling one of the most popular beverages on earth : "Coca-Cola" (also called "Coke"). The Coca-Cola Company owns a...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
What is the impact of the Diesel gate on the German automotive industry?
Case study - 3 pages - Automotive marketing
This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...
Major Segmentation Variables for Population's Interest in Agrotourism
Tutorials/exercises - 4 pages - Marketing theories
This document contains segmentation variables regarding the population's interest in agrotourism. The countries analyzed are : the United Kingdom, Germany, Montenegro, Greec and the Czech Republic.
The Fall of the Kylie Cosmetics Empire
Case study - 3 pages - Fashion and ready to wear marketing
Kylie Cosmetics is the success story that captivated the beauty world since its launch in 2015 by Kylie Jenner, the reality TV star and influential member of the Kardashian-Jenner family. What began as a small online makeup business quickly transformed into a global phenomenon.
The use of parodies in advertising industry
Summary - 3 pages - Medias&communication marketing
The underlying argument linking the five documents is the advertisement industry or, to be more specific, the way in which parodies can be made of advertisements, how said parodies can subsequently be exploited for commercial or informative purposes, and how these so-called spoofs, can help...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Strategic integration & brand expanding dominance in Asia - LVMH - Script for a presentation
Presentation - 13 pages - International marketing
As it currently stands, the luxury market is a thriving market with continuous growth despite a complex economic situation in recent years. The market registered nearly $88 billion in global spending on luxury goods in 2003. We anticipate an increase in spending on luxury goods of 3% to 5% over...
Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Economic development plan based on comparative advantages
Creative writing - 1 pages - Marketing theories
"Our advice was solicited in order to establish hereby an economic development plan. Thus, we have studied each specificity of your nation and will explain the steps to follow in order to increase your wealth creation."
XFL Case Study Questions
Case study - 2 pages - Sport marketing
The XFL failed due to strategic missteps and bad decisions. Indeed, there was a demand for sports entertainment time during the off seasons. The first misstep was the lack of three major elements in the announcement: a strong independent financial base, a national broadcast partner and important...
KPIs in the media industry
Market study - 1 pages - Medias&communication marketing
Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success,...
Health application project - Healthood
Case study - 4 pages - Digital & e-marketing
Setting up the project requires a needs analysis (financial cost, comparative table, market price, designer price, developer price). The communication plan (Facebook and kKckstarter) is then defined, and the project's stakeholders identified.
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
The North Face: Brand extension, Ecoresponsible strategy, Store management - Missions
Sectorial analysis - 4 pages - Brand management
The North Face managers are wondering how they can capitalize on their mainstream success to become more ecologically compatible and make it easier to manage their stores.
The Essential Guide to Doing Transition, Reflect & celebrate: Celebrating the difference you're making - Transition Network (2016) - Summary
Book review - 1 pages - Green marketing
The document offers a summary of a text about transition. Transition is a process that can have many different roots and goals, such as implementing social cohesion and justice, improving new skills or projects, or being more efficient in local politics.
Mouthwash: International Market Description
Market study - 2 pages - Marketing theories
This slideshow presents a short study of the mouthwash market.
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Strategic Operations Management Project: Scaling Up a Small Fashion Business
Case study - 5 pages - Brand management
Amber Cohen Studios is a fashion business based in New York City, launched by Amber Cohen during the Covid-19 pandemic. The studio specializes in handmade garments and photography, and has also launched the brand @Loophole.jpg. Loophole is a unisex streetwear brand, with small collections but...
Strategic groups - Luxury
Market study - 3 pages - Marketing theories
The strategic group is defined as a set of competing companies with similar strategic characteristics and comparable market positions. These competitors work on the same competitive factors.
How does gamification enhance customer engagement?
Dissertation - 23 pages - Clients and users behaviour
Primarily, our study is designed to explore the intricate interplay between gamification and consumer behavior. This foundational objective is embedded within a methodological framework aimed at comprehending the influence of gamification on consumer decision-making processes. Through meticulous...
Marketing Plan for a Media Advertising Company in Spain
Thesis - 26 pages - Medias&communication marketing
In the current advertising landscape, where consumers are constantly exposed to a multitude of promotional messages, it is essential to ensure the relevance and added value of advertising campaigns to captivate the attention of the target audience. The success of the strategy will depend, in this...
