Abstract
Deckchairman Inc has been selling hydraulic-lift chairs and hydraulic pumps since 2010. After a decade of research and development in robotics, the company is about to launch Movemate, a new product in the market of body extensions. MoveMate is a hydraulic-lift chair with mechanical arms. It enables people for weak and old to move on their own. It combines robotics and mechanics. The market is challenged by few powerful competitors. But there is one niche that is left untouched by the competitors. The American market is still profitable for Deckchairman Inc. The company gains advantage from its efficient financial structure and from optimum levels of cash. The total project cost is estimated to reach $ 150m, which breaks down into $ 100m for 2031, $ 25m for 2032, and $ 25m for 2033. The financing need, covered by the bank is worth $ 50m.
