Abstract
This final paper deals with an advertising campaign for a brand new contact lens. This final report will outline the framework from the syllabus.This document will first define the product specifications and give its main function and then we will discuss about the brand name selection and justification about the choice of the brand and the logo.
In a second section dedicated to the audience, this report will focus on the way of reaching the determined target according to current trends and process of selection called drivers. In the third part we will use those drivers in order to conduct to the establishment of an advertising message in a way of persuading our audience to buy Vision Plus contact lenses.
This report will also describe how the message will be spread and can be communicated to the audience and will analyze which media is the most effective for this new advertising campaign. Finally before concluding with a template of the final advertising campaign, the documents will focus on regulatory issues and trade associations where this product is operating under.
