Abstract
What price would be considered as acceptable for potential buyers to buy a Segway? The population used for the survey is homogeneous. We can define a major tendency in their habits, they use all means of transportation other than walking, they mainly travel 15 minutes to 1 hour every day, they don't use expensive transportation and don't pay much for it's utilization. However, this population is very interested in means of transportation like the Segway, but don't know this product yet. They believe, that a reasonable price for the Segway would be between 4001 and 5000 euros, but they can pay much more with a financing program (credit for example), even if they find it expensive. With our data, there is a way to find one, or a few major factors that influence the price they are ready to pay for a Segway.
