Abstract
The purchases are made by the parents and are integrally devoted to early-learning games, plushes and dolls. Parents and grandparents seek for educative products for their children. Games and toys which used to suit the 10 to 12 year olds are now adopted by the 8 to 10 year olds as well. The games and toys consumption is strongly linked to the economic situation. That is why French households limit their non essential purchases, and among them toys, exept during the Christmas period because parents do not want to penalize their children.
