Abstract
When a company wants to launch a new product, the first step for it is to know if this product is available and adapted for a market. In order to know it, a company has to realize a marketing plan which includes all the necessary data to know if the product will have success in the market. A marketing plan is divided into two categories. The strategic planning which explains the current situation, and the achievable marketing objectives. The second part is the action plan which shows the yearly Action plan & the Marketing Budget.
