Abstract
McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our life and even if the company didn't invent the fast-food's concept, the fact remains that in our mind, the bright yellow M has almost become synonymous with this market. The international firm is the fast-food model. Indeed, it responds and exceed all the strategic operational objectives that the market asks, the ability to serve the customer quickly at all times of the day, offer low prices, have a high quality standard of product, even if the fast-food market is not recognized for an exceptional quality of food. One of the key assets to control in this business is obviously speed. A company like McDonald's must be able to prepare and serve customers in the minimum of time.
